Over the last twenty years, employee loyalty has been on a slow decline, which is not expected to stop. In fact, the Covid-19 pandemic has only exacerbated this with workers challenging the traditional ways of working and wanting more flexibility, increased security and better salaries. If an employer cannot meet these new expectations, a significant percentage are willing to resign. In 2021, the Achievers’ Employee Engagement and Retention Report found that 52% of employees were planning to search for new jobs within the year. A significant proportion comes from some top-paying companies, demonstrating that competitive pay is not the only motivating factor in being loyal to a company.